Swamp Records | Gainesville, FL
March 2015 – April 2017

President

  • Facilitated the operations of a student-run record label by overseeing the activities of multiple teams, including Promotions, Events, Branding, Artist Development, Graphic Design, Booking, Website/Blog, and A&R
  • Created comprehensive, strategic campaigns to promote Swamp Records content, including the music of three unique artists, multiple events, and the brand itself, utilizing grassroots marketing, innovative PR tactics, and creative tools
  • Maintained positive relations with a diverse array of partners, such as businesses, venues, student organizations, and other members of the regional entertainment community and collaborated with them to produce engaging events and programs
  • Planned and oversaw a successful recruitment and brand identity campaign by analyzing our target markets and campus influencers and strategically planning innovative ways to reach them, increasing total membership by over 350% 

Digital Marketing Strategist

  • Developed and executed marketing campaigns for Flat Land by maintaining an effective social media presence, monitoring analytics, securing bookings, and devising methods to support the band’s music, events, and arts education philanthropy
  • Analyzed, established, and employed aspects of Flat Land’s identity to determine strategies to penetrate market and identify performance opportunities, in order to reach the target audience and ensure maximum impact of PR and marketing efforts

HEAVENER SCHOOL OF BUSINESS | GAINESVILLE, FL
AUGUST 2015
– April 2017

CAREER AND ACADEMIC PEER (CAP) MENTOR

  • Provided Heavener School of Business students with professional development services, including résumé critiques, mock interviews, and career planning, to acquire great internships
  • Met with an average of 5 business students weekly to assist them with their campus involvement, internship search, and professional development 
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Changeville | Gainesville, FL
April 2016
– March 2017

Business Director

  • Strategically researched and selected local and national businesses to partner with that would provide financial or structural support while still preserving the integrity of the festival as a socially-conscious organization 
  • Identified available assets, developed possibilities for activations and branded content, and created a sponsorship deck to be pitched to potential partners 
  • Developed a comprehensive, targeted grassroots marketing plan, oversaw its implementation, and managed the Changeville Street Team during the weeks leading up to the event and throughout the entire two-day, multi-venue festival itself

Dance Marathon | Gainesville, FL
September 2014 – March 2017

Entertainment & Productions Captain

  • Planned over 28 hours of entertainment and handled all production aspects before, during, and after UF's Dance Marathon, the largest student-run fundraiser in the southeastern United States
  • Executed DM's inaugural and second annual benefit concerts by recruiting talent, holding live auditions, identifying and securing sponsorships from local and national businesses, developing marketing strategies to promote the event, and handling day-of-show logistics at the venue
  • Spearheaded the development and execution of an event marketed in person to over 40 organizations and via social media to over 6,800 DM participants 
  • Ran an integrated fundraising campaign using creative, entrepreneurial methods, digital and personal outreach, effective social media usage, and pathos-based rhetoric, personally raising over $9,000 for Children's Miracle Network Hospitals
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Student Government Productions | Gainesville, FL
August 2013
– April 2016

Assistant Vice Chair of Programming

  • Brought popular musical artists, such as OneRepublic, Florida Georgia Line, J. Cole, Chance the Rapper, Andy Grammer, Edward Sharpe and the Magnetic Zeroes, Dirty Heads, and 2 Chainz to campus to perform up to 3 times per semester 
  • Executed promotional campaigns utilizing digital and physical platforms to inform the student body of upcoming concerts